About Me

I’ve been tinkering with creative mediums for over 20 years, from making skate videos and designing corny band tees in middle school to helping build enterprise solutions for companies like Progressive, TIAA, and currently, Inn-Flow.

The intersection of creativity & critical thinking is what lead me to UX design. There is always something to learn and a challenge to be tackled. My designs are guided by 3 principles:

• Embrace Chaos

  Life is not perfect and neither is design. You won't always have the answers and you won't always be able to follow a process.
  By embracing the chaos you make the best decisions with what you've got and you move forward, learning and iterating as you go. Learn to bend so you won't break.

• Understand Users

  Without understanding your users there is no foundation to build on. There are multiple ways to better understand your users but I firmly believe that talking to them is king. The intricacies of conversation often lead to deeper insights and more authentic responses.

• Deliver Clarity

  Delivering clarity is something I constantly strive to improve and is applied across multiple areas. This includes explaining concepts to stakeholders, distilling problems to their simplest form, and crafting questions for users. By focusing on clarity, you ensure that solutions are simple, transparent, and direct.